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Fine Art Photography: Striking A Balance

How do you define photographic success—by making money or by creating works of art? If both appeal to you then there is a way to reconcile what might seem by some as polar opposites: doing both by...

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The Business Of Editorial Photography: Telling Stories With Pictures, And...

Editorial photography has always been a glamorous and sought-after career with many dreaming of National Geographic-type assignments. The reality of selling editorial work today is the focus of this...

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Building Business In The New Year: Start Making Plans For Growth

For the New Year, I talked with a handful of working photographers willing to share their tips and techniques on building a photography business. We discussed portfolios, new media marketing tools, how...

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Internet Infringement: Right-Click Conflicts

We have been concentrating on copyright issues in this column of late because of its importance to photographers. (See July, 2011, available at www.shutterbug.com, search Business Trends.) One topic we...

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Marketing Your Wedding Photography: Wedding Pros Share Their Tips

Finding clients for your professional wedding photography work can be a challenge. In this article we talk with seven wedding photography pros about their business today and how they find clients, what...

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Social Media Marketing: The Next Best Thing?

“With any marketing campaign you need to excite potential clients so they will want to contact you, and you need to keep current clients interested and be sure they think of you first.”—Jeff...

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Location Photography: When More Than Stock Is Needed

Clients buying location photography can include those from the travel, fashion, editorial, corporate, and even architectural fields. You might well ask—why don’t they just use stock? With so many sites...

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Advertising Photography: What’s “Client Direct” And How Has It Changed The Game?

Advertising photography could be thought of as simply making images designed to sell a product or service. Traditionally, this meant a company hired an advertising agency to create ads to sell their...

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Staff Jobs For Photographers: On The Payroll For Pictures

Yes, there are staff jobs for photographers! Not as talked about as those who earn their living working freelance, this career path proves to be still viable today. The seven photographers interviewed...

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Making A Difference: Working With Nonprofit Organizations

“Doing Well by Doing Good” is how you might describe the subject of this column. It’s one of my favorite topics—photographers working for nonprofit organizations and Non-Government Organizations (NGOs)...

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The Greeting Card And Calendar Industry: Hidden Markets For Your Photos?

One of my favorite topics is helping you find ways to make money with your photography. Greeting card and calendar clients seem “hidden” only because most photography marketing articles usually focus...

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Can You Make It As A Travel Photographer?: Working Pros Reveal Market Realities

Technology and availability of “good enough” images has seriously cut into the income potential of professional travel photographers. Even though the lure of travel photography is still ever present in...

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Marketing Your Work: What Works In Today’s Photo World

In my workshops and classes the most common concern is about marketing and getting business. It’s a sign of the times, and folks are asking: “Everything seems different these days in the photography...

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The State Of Stock Photography Today: Is It Still A Viable Route For Earning...

Since my first explorations of the stock photography industry, there have been many changes and upheavals in the business. In this column, I hope to sort out some of the most important changes that...

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Portrait Photography Marketing: Portrait Photography Marketing

The world of portrait photography is defined by its differences—all potential clients, whether they are individuals, families, or professionals, are different people with different imaging needs. There...

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The Real Deal On Fine Art Photography: Where Creativity Meets Sales And...

Gallery exhibit openings, fine art collectors calling, fine art book sales—all of these are every photographer’s dream for their personal work. Some even dream of fine art photography as a career....

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Professional Associations: Are They Right For You?: The Benefits Of Membership

I have always been a big supporter of joining and participating in professional groups. The growth of my career as a photo rep, teacher, and author all came from joining and participating in groups...

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Copyrights, Model Releases, And Contracts: What Every Photographer Should Know!

“Imagine that you shoot something ‘fine art’ or ‘personal’ that you yourself think no one will ever want to use commercially.You don’t bother to get a release…”There are legal issues that concern all...

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Photo Social Media Marketing: Blogs, Tweets, Postings & More

Does using social media as a marketing tool work for photographers? That’s what we aimed to find out by interviewing five photographers who have successfully used this particular marketing technique in...

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Pro Bono Photography: Doing Well By Doing Good

There’s a long tradition of photographers doing pro bono work for charities. Now, with social media and the Internet in general, the marriage of photography and doing good for others has grown even...

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