Fine Art Photography: Striking A Balance
How do you define photographic success—by making money or by creating works of art? If both appeal to you then there is a way to reconcile what might seem by some as polar opposites: doing both by...
View ArticleThe Business Of Editorial Photography: Telling Stories With Pictures, And...
Editorial photography has always been a glamorous and sought-after career with many dreaming of National Geographic-type assignments. The reality of selling editorial work today is the focus of this...
View ArticleBuilding Business In The New Year: Start Making Plans For Growth
For the New Year, I talked with a handful of working photographers willing to share their tips and techniques on building a photography business. We discussed portfolios, new media marketing tools, how...
View ArticleInternet Infringement: Right-Click Conflicts
We have been concentrating on copyright issues in this column of late because of its importance to photographers. (See July, 2011, available at www.shutterbug.com, search Business Trends.) One topic we...
View ArticleMarketing Your Wedding Photography: Wedding Pros Share Their Tips
Finding clients for your professional wedding photography work can be a challenge. In this article we talk with seven wedding photography pros about their business today and how they find clients, what...
View ArticleSocial Media Marketing: The Next Best Thing?
“With any marketing campaign you need to excite potential clients so they will want to contact you, and you need to keep current clients interested and be sure they think of you first.”—Jeff...
View ArticleLocation Photography: When More Than Stock Is Needed
Clients buying location photography can include those from the travel, fashion, editorial, corporate, and even architectural fields. You might well ask—why don’t they just use stock? With so many sites...
View ArticleAdvertising Photography: What’s “Client Direct” And How Has It Changed The Game?
Advertising photography could be thought of as simply making images designed to sell a product or service. Traditionally, this meant a company hired an advertising agency to create ads to sell their...
View ArticleStaff Jobs For Photographers: On The Payroll For Pictures
Yes, there are staff jobs for photographers! Not as talked about as those who earn their living working freelance, this career path proves to be still viable today. The seven photographers interviewed...
View ArticleMaking A Difference: Working With Nonprofit Organizations
“Doing Well by Doing Good” is how you might describe the subject of this column. It’s one of my favorite topics—photographers working for nonprofit organizations and Non-Government Organizations (NGOs)...
View ArticleThe Greeting Card And Calendar Industry: Hidden Markets For Your Photos?
One of my favorite topics is helping you find ways to make money with your photography. Greeting card and calendar clients seem “hidden” only because most photography marketing articles usually focus...
View ArticleCan You Make It As A Travel Photographer?: Working Pros Reveal Market Realities
Technology and availability of “good enough” images has seriously cut into the income potential of professional travel photographers. Even though the lure of travel photography is still ever present in...
View ArticleMarketing Your Work: What Works In Today’s Photo World
In my workshops and classes the most common concern is about marketing and getting business. It’s a sign of the times, and folks are asking: “Everything seems different these days in the photography...
View ArticleThe State Of Stock Photography Today: Is It Still A Viable Route For Earning...
Since my first explorations of the stock photography industry, there have been many changes and upheavals in the business. In this column, I hope to sort out some of the most important changes that...
View ArticlePortrait Photography Marketing: Portrait Photography Marketing
The world of portrait photography is defined by its differences—all potential clients, whether they are individuals, families, or professionals, are different people with different imaging needs. There...
View ArticleThe Real Deal On Fine Art Photography: Where Creativity Meets Sales And...
Gallery exhibit openings, fine art collectors calling, fine art book sales—all of these are every photographer’s dream for their personal work. Some even dream of fine art photography as a career....
View ArticleProfessional Associations: Are They Right For You?: The Benefits Of Membership
I have always been a big supporter of joining and participating in professional groups. The growth of my career as a photo rep, teacher, and author all came from joining and participating in groups...
View ArticleCopyrights, Model Releases, And Contracts: What Every Photographer Should Know!
“Imagine that you shoot something ‘fine art’ or ‘personal’ that you yourself think no one will ever want to use commercially.You don’t bother to get a release…”There are legal issues that concern all...
View ArticlePhoto Social Media Marketing: Blogs, Tweets, Postings & More
Does using social media as a marketing tool work for photographers? That’s what we aimed to find out by interviewing five photographers who have successfully used this particular marketing technique in...
View ArticlePro Bono Photography: Doing Well By Doing Good
There’s a long tradition of photographers doing pro bono work for charities. Now, with social media and the Internet in general, the marriage of photography and doing good for others has grown even...
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